Updated: June, 2025

Best Primers of 2025

Save up to 33% Off

1

SmashBox

9.8

Exceptional

SmashBox Photo Finish Foundation Primer FOR Women 1 oz Primer

Why we love it

Flawless finish with long-lasting wear.

Ideal for all-day events.

Smooth application praised by users.

Main highlights

Flawless Finish and Longevity
Glides on smoothly for a flawless finish, lasting hours.

Perfect for Long-Lasting Events
Ideal for weddings, photoshoots, and long workdays.

Smooth Application Praised
Users love the primer's easy and smooth application.

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How do we rank?

How do we rank
Our AI-powered platform ranks products using multiple weighted factors from millions of products and user reviews across the web, providing the most valuable and real data. Higher scores rank first.
2

Maybelline New York

9.5

Excellent

Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, up-to 24H grip, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types (30ml)

Main highlights

The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin.

Meet Grippy Serum Primer, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip!

Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup.

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3

e.l.f.

9.4

Excellent

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz, Clear

10% Off

Why we love it

Non-comedogenic, doesn't clog pores.

Hydrates with hyaluronic acid.

Cruelty-free and vegan.

Main highlights

Gel-Based Primer for Makeup Grip
This gel-based primer grips makeup, ensuring long-lasting wear and a smooth finish.

Ideal for All Skin Types
Perfect for all skin types, offering a translucent, non-comedogenic formula.

Praised Hydration from Hyaluronic Acid
Customers love its hydrating effect, thanks to hyaluronic acid.

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4

Rimmel

9.3

Excellent

Rimmel Fix & Perfect Makeup Primer, 30ml (Pack of 1)

Why we love it

Protects against environmental damage.

Minimizes imperfections effectively.

Oil-free for a non-greasy feel.

Main highlights

Skin Protection and Enhancement
Protects skin from environmental aggressors and enhances complexion for a flawless look.

Ideal for Long-lasting Makeup
Wear alone or under foundation to boost makeup longevity.

Non-greasy Formula Praised
Customers love the oil-free, non-greasy feel of this primer.

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5

NYX PROFESSIONAL MAKEUP

9.1

Excellent

NYX Professional Makeup Primer, The Face Glue Primer, Gripping Primer for Face, Up to 24 Hour Hydration and Makeup Wear, Polyglutamic Acid, Non-Comedogenic, 35ml

20% Off

Main highlights

Simply apply a dime-sized amount of The Face Glue Primer evenly across your face, Watch as the white gel seamlessly blends into any skin tone with no visible cast, Apply the rest of your makeup immediately—there's no need to wait

High-performance gripping primer that ensures your makeup stays put for up to 24 hours, Provides the ultimate hold without the sticky feel, making it perfect for all makeup enthusiasts seeking long-lasting wear

Experience makeup that looks fresh and flawless all day long, Grips foundation, powder, and blush, while simultaneously hydrating your skin for a comfortable, breathable feel, Gives a soft-focus finish

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6

e.l.f.

8.8

Very Good

e.l.f. Poreless Face Primer, Skin-Perfecting, Lightweight & Long Lasting, Smooths & Preps to Create A Flawless Base, Infused with Tea Tree, 1 Oz

Why we love it

Creates a flawless, smooth makeup base.

Infused with skin-loving ingredients.

Leaves a matte finish.

Main highlights

Flawless Smooth Canvas
Transforms your face into a flawless, smooth canvas for long-lasting makeup.

Ideal for Matte Finish
Perfect under foundation for a smooth, glowing, matte skin finish.

Highly Praised Ingredient
Infused with Tea Tree and Vitamins A & E for skin benefits.

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7

Barry M

8.6

Very Good

Barry M Cosmetics Flawless Primer, Original

Why we love it

Minimizes pores effectively.

Enriched with Vitamin E.

Cruelty-free product.

Main highlights

Pore Minimizing Effectiveness
Barry M Flawless Primer effectively smooths and minimizes pores, enhancing your makeup base.

Ideal for Daily Makeup
Perfect for daily use, creating a smooth canvas for flawless makeup application.

Vitamin E Enrichment
Customers love the nourishing Vitamin E, which enhances skin texture and health.

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8

Max Factor

8.5

Good

Max Factor Miracle Prep Illuminating & Hydrating Primer, Nourishing Formula with Niacinamide and Vitamin E, 30 ml

33% Off

Why we love it

Enhances natural skin glow.

Smoothens skin for better makeup application.

Provides lasting hydration.

Main highlights

Nourishing and Illuminating Formula
Rich in Niacinamide and Vitamin E, enhances skin radiance.

Ideal for Long-Lasting Makeup
Sets foundation and extends makeup wear with a smooth base.

Praised for Hydration
Customers love its hydrating effect and skin illumination.

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9

W7

8.4

Good

W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

Why we love it

Minimizes pores effectively.

Suitable for sensitive skin.

Cruelty-free and vegan.

Main highlights

Pore Minimizing Effect
Blurs skin imperfections for a smooth, flawless makeup base.

Ideal for All Ages
Perfect for women and teens seeking professional-quality cosmetics.

Customer Praised Longevity
Keeps makeup looking fresh and in place for longer.

More info
10

Revolution Beauty London

8.1

Good

Revolution Beauty London Pore Blur Primer, Smooth Face Base, Gel Formula, All-Day Wear, 28ml

24% Off

Why we love it

Minimizes pores effectively.

Contains nourishing Vitamin E.

Vegan and cruelty-free.

Main highlights

Pore Minimizing Effect
Reduces and minimizes the appearance of pores for a smoother base.

Ideal for Makeup Base
Perfect for creating a poreless, smooth foundation base.

Long-Lasting Wear
Praised for its ability to set makeup in place all day.

More info

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Our top pick

1

SmashBox Photo Finish Foundation Primer FOR Women 1 oz Primer
The SmashBox Photo Finish Foundation Primer is an essential beauty product for achieving a flawless complexion. With its smooth application, this primer glides effortlessly onto the skin, creating a perfect base that enhances the longevity of your makeup. Its long-lasting formula makes it ideal for events where you need your makeup to stay put, such as weddings, photoshoots, or long workdays. Users consistently praise its ability to deliver a smooth and even finish, making it a favorite among makeup enthusiasts. Whether you're preparing for a special occasion or seeking everyday reliability, this primer offers the performance and quality needed to keep your makeup looking fresh and vibrant for hours.